Nutrition labels are key in helping consumers make healthy choices on which product to buy. A well-designed nutrition label can not only comply with regulations but also attract customers and enhance their shopping experience.
Before getting into the design elements, make sure your nutrition label is relevant with law regulations. This includes:
FDA Requirements (for the US): Make sure your label includes serving size, calories, macronutrients (fat, carbohydrates, protein), vitamins, and minerals.
Clarity and Accuracy: All information must be accurate and easy to understand.
Clear and Readable Font
Font Size: Use a font size that is large enough to be easily read by most people. The FDA requires that certain information be in a type size no smaller than 1/16 inch in height.
Font Style: Choose a clean, sans-serif font like Arial or Helvetica. Avoid overly decorative fonts that may be hard to read.Designing Appealing Nutrition Labels
Logical Layout
Sections: Organize information into clearly defined sections. Typically, this includes serving size, calories, macronutrients, vitamins, and minerals.
Hierarchy: Use bold or larger fonts for the most critical information, like calories and serving size, to draw attention.
Use of Color
Highlighting: Use contrasting colors to highlight key sections, but avoid making the label too busy. For example, use a different background color for the header or for important numbers like calories.
Icons
Icons: Use simple icons to represent different nutrients or dietary information. This can make the label more visually appealing and easier to understand.
Transparency and Honesty
Clear Information: Be transparent about all ingredients and nutritional information. Misleading labels can damage trust and lead to legal issues.
Highlight Positives: If your product has a significant nutritional benefit (e.g., high fiber, low sugar), make this KEY on the label.
Interactive Elements
QR Codes: Add a QR code that links to more detailed nutritional information, recipes, or health benefits. This can engage tech-savvy consumers and provide additional value.
Mobile-Friendly: Ensure that any additional information linked through QR codes or websites is mobile-friendly.
Eco-Friendly Considerations
Sustainable Materials: Use eco-friendly materials for your labels to appeal to environmentally conscious consumers.
Minimalism: A minimalist design not only looks modern but can also reduce ink usage, making the label more sustainable.
Cultural Sensitivity
Inclusivity: Make sure that your label is inclusive and culturally sensitive. This includes considering dietary restrictions and preferences common in different cultures. CONTACT US and we can help you nutrition labeling your product.
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