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Understanding Daily Value on Nutrition Labels

Updated: May 25, 2023

The term "Daily Value" (DV) on a food label refers to the recommended daily intake of a nutrient based on a 2,000 calorie diet. It is expressed as a percentage and is intended to help consumers understand how a food fits into their overall daily diet.

Another separate measurement, called percent daily value, is found in a separate column on the Nutrition Facts label to the right of each nutrient. These values — listed as percents — refer to how much of a particular nutrient you get in one serving.


Daily Value

For example, if a food label states that a serving contains 10% of the Daily Value for potassium, that means that one serving of the food provides 10% of the recommended daily intake of potassium based on a 2,000 calorie diet.

These values are established by the Food and Drug Administration (FDA) and are used on food labels in the United States. It is important to keep in mind that the Daily Values are not intended to be used as a guide for individual nutritional needs, but rather as a general reference for comparison between different foods.




Here are some examples of the Daily Values for some common nutrients:

  • Vitamin A: 5,000 International Units (IU)

  • Vitamin C: 60 milligrams (mg)

  • Vitamin D: 400 International Units (IU)

  • Vitamin E: 30 International Units (IU)

  • Vitamin K: 80 micrograms (mcg)

  • Calcium: 1,000 milligrams (mg)

  • Iron: 18 milligrams (mg)

  • Potassium: 3,500 milligrams (mg)

  • Sodium: 2,400 milligrams (mg)

  • Fiber: 25 grams (g)

  • Protein: 50 grams (g)

  • Carbohydrates: 300 grams (g)

  • Total fat: less than 65 grams (g)

  • Saturated fat: less than 20 grams (g)

  • Cholesterol: less than 300 milligrams (mg)

You can rely on the %DV to compare food products with a similar serving size, so you can decide which nutrient profile works best for you.


It’s important to understand the Nutrient Content Claims to simply compare the %DVs in each food product to see which one is higher or lower in a particular nutrient: Use the %DV to help distinguish one claim from another, such as “light,” “low,” and “reduced.” As a general rule: 5% DV or less of a nutrient per serving is low 20% DV or more of a nutrient per serving is high.


You don’t have to give up a favorite food to eat a healthy diet. When a food you like is high in a nutrient you want to get less of – or low in a nutrient you want to get more of – balance it with foods that are low (or high) in that nutrient at other times of the day, just use the %DV to make dietary trade-offs with other foods throughout the day.


People with certain health conditions or who are pregnant or breastfeeding may have different nutrient needs. Therefore, it is important to understand that the DVs set by the FDA are based on average requirements and may not apply to everyone.

The food science team of Roybal Food Consultants can help you determine the %DV of your products in order to comply with the FDA Labeling Requirements, just schedule your Free Consultation here: https://www.roybalfood.com/contact









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