You've likely come across the term "white label" when walking the aisles of your favorite grocery store.
But what exactly does it mean, and how does it impact the foods you buy?
White label foods refer to products that are manufactured by one company but branded and sold by another.
These products are produced by well-established manufacturers with facilities, expertise, and resources.
They're then offered to various retailers, who can label them with their own branding, creating the illusion that these products are unique to that specific store.
The White Label Process
Product Development: White label food product begins with a retailer or a private brand company identifying a market need. They collaborate with a manufacturer to create a product that fits the desired specifications, from ingredients to packaging.
Manufacturing: Once the product's formulation is finished, the manufacturer takes over. They produce the food items in large quantities.
Branding: This is where the magic happens. The retailer or private brand company designs the packaging, chooses a brand name, and creates marketing materials. The manufacturer then packages the product according to these specifications.
Distribution: The white label product is now ready for distribution. It's shipped to stores, and consumers can purchase it just like any other branded product.
Benefits of White Label Foods
White label foods are often more cost-effective for retailers. They can provide quality products to their customers without the high costs associated with in-house production.
White label allows retailers to offer a wider range of products under their brand.
Reputable manufacturers typically maintain quality control standards, making sure that the products meet industry standards.
Retailers have the flexibility to tailor products to their target audience's preferences, whether that's focusing on organic ingredients or low-sugar options.
It's important to note that while white label products can offer quality and value, consumers should be aware of what they're purchasing.
These products are often as good as, if not better than, their branded counterparts, but it's essential to read labels, check ingredients, and consider the retailer's reputation.
If you don't know where to start, we can help you. At Roybal Food Consulting, we are experts at launching food businesses and can help you reach your goals.
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